Alan Sussman, a street-smart college dropout from Detroit may be the most successful ad man that ever lived.

Alan Sussman believes in the phrase that pays. From his early days creating spots on the AM radio dial to keeping pace with today’s vast array of social media outlets, Sussman is the rare personality that combines a salesman’s bravado with an advertiser’s swagger.

Old school? To be sure. Sussman, president of Sussman/Sikes, the Southfield-based advertising agency, estimates he’s done radio and TV commercials for “just about every single retailer in town at one time or another.” That includes Farmer Jack, Grinnell’s Music, Van Dyke Clothiers, Belle Tire, Crazy Jack’s, Art Van Furniture, Guardian Alarm, and more than 500 hospitals and 12,000 doctors from Michigan and nationwide.

Read more here: https://www.dbusiness.com/business-commentary/jingle-all-the-way/